In the coming months, Apple will require app developers to disclose information that users will be tracked. Google is reportedly considering similar privacy measures for Android.
According to Bloomberg, Google is exploring an alternative to Apple’s new anti-tracking feature. Google is keen to limit data collection and tracking between apps.
Google is also trying to accommodate the growing privacy demands of users and the financial needs of developers and advertisers.
According to a Google spokesperson, “Google is always looking for new ways to work with developers to raise the bar on privacy.” This ensures a healthy ecosystem of ad-supported apps, he said.
In the upcoming iOS 14.5 update, Apple is adding a new feature called App Tracking Transparency. This tool allows users to choose what data about it through other applications and websites the application can track. Because of this, Facebook has begun testing a pop-up prompt that will convince users to consent to device tracking.
Google, on the other hand, will offer developers a framework that will monetize the application through Google Ads. The company noted that Apple’s new rules could have a significant impact on developer revenues.
Google is still in the early stages of developing this innovation.